How Kitchen Manufacturing Company DKG Groep Learned About AI and Their Future Using AI

Learn how DKG Groep got insights in how AI could benefit their way of working.

Team

500+ employees

Sector

Retail / Kitchen Manufacturing

Solution

About DKG Groep

DKG Groep is a key player in the Dutch kitchen industry, owning well-known brands like Bruynzeel Keukens and Keller Keukens. They focus on high-quality kitchen production in mainly the Netherlands, mixing traditional craftsmanship with new innovations.

DKG Groep also offers a wide range of private label products, providing customizable solutions to meet different customer needs. This strategy has allowed them to serve a variety of consumer preferences and expand their presence in the market.

The group has a strong network of 33 stores and a modern manufacturing facility in Bergen op Zoom, which underlines their commitment to quality and leadership in the industry. This infrastructure is crucial for DKG Groep’s goal to deliver top-notch quality and service.

Notably, Bruynzeel Keukens is a trusted brand among Dutch households, with one in four homes in the Netherlands having a Bruynzeel kitchen. This fact highlights DKG Groep’s significant impact and their enduring legacy in the Dutch kitchen sector.

Leveraging AI for Greater Efficiency and Market Leadership

The growing influence of AI in business caught DKG Groep’s attention. They initiated a Proof of Concept to explore AI’s benefits for one of the projects they were working on, showing AI’s potential to significantly drive innovation within the company.

To expand their knowledge about AI, DKG Groep hired DataNorth to do an in-company AI workshop for key departments that could most benefit from AI technologies.

The main challenges for DKG Groep to get the DataNorth’s AI workshop:

Clarifying AI: Aiming to demystify AI for the entire organization to foster a culture of innovation.

Boosting Innovation and Efficiency: Investigating how AI could help make processes more efficient and improve decision-making.

Securing the Future: Preparing the organization for future technological advancements.

Addressing these challenges was crucial for the DKG Groep. Alongside the Proof of Concept, this marked the start of a journey to fully explore the possibilities of data and AI across their operations, ensuring their position as an innovative key player in the kitchen industry.

It’s clear there are a lot of chances. We need to act on them.

Jeroen Luijcks

Manager of Data Science at DKG

Sparking Innovation with AI at DKG Groep

DKG Groep’s awareness about the potential impact of AI is an important indicator that shows that DKG Groep is aware of today’s technical innovations. The step towards an AI workshop reflects not just the interest in keeping up with the latest innovations, but it being the core of their operations.

A few of the results from the AI workshop include:

A Cultural Shift: The workshop encouraged a shift towards a data-driven mindset throughout the company. The CEO, managers and employees from different departments saw firsthand how AI could revolutionize their work.

A Deeper Understanding about AI: The workshop provided a clear view of AI’s potential beyond just generative AI, showing its broader applications.

Strategic AI Integration: Together with the sparked interest after the workshop, DKG began laying the groundwork for integrating AI more deeply into their processes. This is evident from their decision to establish a new Data Science department, focusing on data and AI’s role in their future of the company.

The push for innovation led to identifying 75 AI Use Cases that DKG believes will positively impact their daily operations. This not only aims to enhance efficiency but also prepares the company for future challenges.

We saw there’s so much more possible than we initially thought.

Jeroen Luijcks

Manager of Data Science at DKG

Making Improvements with AI at DKG Groep:

Better decision-making: DKG Groep is looking into using AI for predictive analytics, leading to smarter decisions based on data.

Retaining knowledge: To combat the loss of crucial information when employees leave, AI is being deployed to keep knowledge within the company.

Driving innovation: The company is also looking into how AI can tailor designs and improve customer service.

With the creation of a dedicated Data Science department, DKG Groep is integrating traditional skills with modern technology using the power of data and AI. This bold step sets a new benchmark for innovation, making DKG Groep ready for the opportunities AI brings now and in the future.

Measurable Innovation from AI at DKG

The innovative focus of DKG Groep on utilizing AI to innovate the company has marked a significant change for the company. Some important facts about how DataNorth has helped to spark innovation.

75+

Use Cases discovered for AI

New!

A dedicated Data Science team setup

20+

new AI tools
introduced

The knowledge gained in the workshop has not only helped in a cultural shift at DKG Groep, but also has helped to make sure important Use Cases for AI have been identified and backed up with the knowledge from our AI experts.

The success of the AI workshop has paved the way for continued collaboration with DataNorth to optimize and innovate the DKG Groep.

Wondering how your organization
can benefit from AI?

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